AI Insights · Timothy · July 2025
Top Beauty Retail Apps in Egypt: Q2 2025 Performance Overview
Explore the performance of the top beauty retail apps in Egypt during Q2 2025, highlighting trends in downloads and active users from Sensor Tower data.
In the second quarter of 2025, the beauty retail app market in Egypt showed varied performance across the top five applications. According to Sensor Tower data, these apps experienced diverse trends in weekly downloads and active user engagement.
Source Beauty saw a significant increase in weekly downloads, peaking at around 8.5K in mid-May before declining to approximately 744 by the end of June. Active users fluctuated slightly, starting at 15.2K and ending the quarter at 13.6K.
Mazaya Stores maintained relatively stable downloads, with a notable rise to about 1.7K in the final week of June.
باث&بودي وركس experienced fluctuating downloads, reaching a high of 1.9K at the end of April. Active users initially decreased from 19.1K to 12.8K but rose to 13.6K by the end of June.
FACES Beauty – فيسز observed a spike in downloads mid-quarter, peaking at 1.4K in late May. Active users increased from 7.1K to 8.5K by early June, then stabilized around 7.7K.
EVA Cosmetics showed a consistent pattern in downloads, with a slight increase towards the end of the quarter, reaching 774. Active users rose steadily, peaking at 9.6K in late June.
These insights highlight the dynamic landscape of beauty retail apps in Egypt, with varied engagement and download trends throughout Q2 2025. For more detailed insights, visit Sensor Tower.
